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Hi👋 I’m Zifan!

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I turn complex problems into elegant, effective solutions. Designing with clarity and heart.

UI/UX Designer
Full-stack Developer
Storyteller
See my work arrow
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Homepage Redesign for Spark Events

Unifying the visual style, improving layout consistency, and enhancing usability to better showcase events and encourage bookings.

UI/UX Design
Homepage Design
Event Website
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Modern High-end Shopify Website

Focused on user experience and conversion rate.

UI/UX Design
Shopify
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Interactive Recipe Upload Mobile App

Refined the user flow to make recipe uploading fun and intuitive.

UI/UX Design
Mobile App
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Social Media Post Design for Biabox

Delivered 6 cohesive Instagram posts and 3 animated stories elevating Biabox’s brand presence

Graphic Design
Social Media
Canva
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Social Media Post Design: Korean Ginseng

Versatile Design with both elegant minimalism and bold, eye-catching styles

Graphic Design
Social Media
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Instagram Post Design for Fiction Promotion

A modern, minimalist Instagram post to promote my novel

Graphic Design
Social Media
More About Me

A designer, developer, and writer from 🇨🇳 China. Currently based in Rotterdam, 🇳🇱 NL, and I lived and studied in the 🇬🇧 UK for four years.

I came from a tech background; 2 years of web development, an MSc in Artificial Intelligence from the University of St Andrews, and a BSc in Computer Science from Queen Mary University of London.

I love clean, user-centred designs. I like experimenting with different design directions, recently I’ve been leaning towards modern minimalism and bold, structured styles with a touch of playfulness.

I’m also exploring different products. Right now, I’m especially interested in SaaS products, e-commerce, and tools that serve professional users. I enjoy improving messy flows, clarifying structure, and creating calm, intuitive experiences.

I often have a lot of ideas, and I’m gradually bringing them to life. If you’re interested in any of my self-initiated projects above or would like to collaborate, feel free to reach out!

About my personality, the MBTI test shows I’m an INFJ, and I think it’s about 80% accurate. I love creating a friendly atmosphere around people, easily embrace new things, and enjoy pondering things thoughtfully. I enjoy making new friends and having deep conversations to truly understand my friends’ personalities and their perspectives on things. I also value spending time alone, travelling solo, writing, reading... I really like playing video games, whether single-player or multiplayer, such as Terraria, Don't Starve, and the Rusty Lake series. I also enjoy board games. If you become my friend, we can definitely play games together :)

View My Resume
Let’s Work Together !
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